An objective view of Latitude Financial's IPO, set to be one of the most heavily promoted IPOs of 2019. Hugh Dive from Atlas Funds Management reviews the IPO's prospectus and explains why Atlas won't be bidding into the IPO. Latitude Financial (LAT) is the rebranded GE Money which was acquired by the three PE partners in 2015 (KKR, Värde Partners and Deutsche Bank) for an undisclosed price. GE Money is a consumer finance business managing products such Myer credit cards, AG